In a hospital ward, a bunch of sick kids are lying in bed. The days are long and boring, and the pain and moaning are real. The sun is shining bright and cheery everywhere but the hospital rooms, and the hateful fluorescent lights on the ceiling are always on.
Seemingly out of nowhere and for no reason, a notable and elegant woman, dressed in white, not known to the kids, walks into their room. She has moist, gentle eyes and a kind, discreet smile. She says a bunch of encouraging words to each kid and leaves. Perhaps the most memorable thing about that woman is the scent that she wears and how it follows her around. It’s comforting, powdery, beautiful, floral, and tender, just like her. She is wearing Van Cleef & Arpels’ First (1976).
That’s my impression of First and my vision of who would wear it very well. It’s so beautiful and approachable, yet so elegantly distant. Fruits, flowers, ambers, aldehydes and musks all converge into a prism and exits as a glowing white aura. Who would wear it nicely? The cute Starbucks barista who serves you coffee? Not too sure. The female coworker who is beautiful and plays hard-to-get and toys with people’s hearts? No. Maybe Princess Diana? Just a thought.
I also find the title of the perfume interesting. What does it really mean? Yes, it’s Van Cleef’s first perfume for women, but does it imply there will be many more to come? Or that it should be your first perfume? Or first in class? The name also reminds me of the video game “Final Fantasy” from 1987. The Japanese videogame maker had used up all their capital and thought that the game they had just finished would be their last video game, so they sarcastically named it Final Fantasy. It turned out to be a mega-hit and many sequels followed.