“Oh this is Tobacco Vanille? No way I am going to wear it! It smells like my grandpa! And who is Tom Ford?”
That’s probably what your grandkids will say 50 years from now. They will say the same thing about all the oud perfumes and the expensive brands that we die to have at the moment.
After smelling different perfumes from different eras, (Lanvins, Carons, Guerlains, Diors, Tom Fords, Le Labos, etc.), I have come to an easy conclusion that perfumes are like fashion – the older the style, the more awkward it is to wear them (unless they are really, really classics). Torn jeans from the 90’s are still acceptably hip in 2015 but gigantic shoulder pads from the 80’s and bell-bottom jeans from the 70’s are now completely comical. It is occasionally fun to wear a vintage piece, but if you are wearing them everyday, people may think there is something “awkward” or “wrong” going on with you.
Perfumes, on the other hand, are more “forgiving” because it is not visual, but still, in the most abstract way, people somehow can tell if you are wearing an old-style perfume, just like my coworkers love to say that Chanel No.5 is horribly grandma-smelling. (Disclaimer: I wear whatever perfume I like.)
My first sniff of Roads’ Graduate 1954 at a department store brought me a big smile and I thought, “This smells like some hand-me-down perfumes from someone’s grandma who has just passed away, or a mysterious no-label perfume you found in a flea market.” What’s more ironic is that the packaging of this perfume house is uber-modern and minimalistic – making it more obvious to me that this scent wants to pay homage to vintage perfumes. In this case, I guess, perfumes from the 50’s.
There is also a revelation after smelling Graduate 1954, and it is that vintage perfumes don’t smell old because the contents have deteriorated; instead, they just smell that way because it was trendy at that time, like how a lot of perfumes from the 2010’s smell of synthetic oud, amber and caramel candies. In the case of Graduate 1954, I suspect the combination of rose, muguet, heliotrope, clove and moss/patchouli gives you a soft, feminine, and slightly uneasy scent, for the florals are ambiguous and the clove and heliotrope are having an odd interaction. It also represents the smell of a bygone golden era that I am not familiar with. It is amusing to see that it is a colorless synthetic perfume delivering such feelings instead of a dark ambery juice made out of real perfumery ingredients and aromachemicals that had not yet been banned.