The joy and awe of wearing Amouage Jubilation 25 for Women for the first time is similar to receiving a brand new car of your favorite color named The Goddess of Aldehyde. As you sit in the comfortable back seat, a LCD screen pops up and a mini documentary (narrated in a sexy French voice) of how this car got its perfect multi-color perfumery paint job starts to play…
Mists of aroma get applied to the body layer by layer, first with a feathery light base coat of resins, musks and golden amber, then slightly darker and richer colors of patchouli, rose and incense, not very strong, but they are there. Lastly, fine mists of ylang, lemon and tarragon, whitened to a pastel palette by the powdery labdanum, gives it a smooth warm fruity hue. A final layer of aldehyde is applied to give it a bright and light sheen. No dripping, no fingerprints, just gloss and the reflection of your smile.
The LCD panel slowly sinks back in, and you are greeted by the look of yourself in the rear view mirror finding a glamorous, not bitchy, sophisticated woman, even if you are a man. Now, reach in your invisible handbag and get that pair of retro sunglasses and Hermes scarf and wear them. Yes, perfect.
Sorry, I got carried away. Yes, men can wear it. I think.
I can’t stress how much I love aldehydic perfumes, with Arpege being my number one. Now with Jubilation 25, I’m afraid there is going to be a spectacular WWE fight between the two Victorian ladies, slapping each other’s face with their pocket folding fans. Jubilation 25 doesn’t smell revolutionary, actually almost like a tribute to all fine aldehydic chypre perfumes of the 80s – except that the materials smell richer and yet the perfume wears lighter – how strange is that?