Lanvin’s Famous Perfumes from the 20th Century, Part 5 – Crescendo

Lanvin Vintage Ads and Crescendo Extrait © Victor Wong
Lanvin Vintage Ads and Crescendo Extrait © Victor Wong

Over the many months of continuous searching for vintage Lanvin perfumes on eBay, I had come across many Lanvin’s perfume ads and posters. For more than 20 years since late 1930s, Lanvin had been grouping “My Sin”, “Arpege”, “Rumeur”, “Scandal” and “Pretexte” together in their printed ads, almost like a frequent reminder that those were their best perfume offerings. (They were. Lanvin had had other perfumes released throughout those years, but they were never a big hit.) In 1958, Crescendo debut. (Some sites say 1965, which I think is incorrect because periodicals from 1958 already mentioned of Crescendo.) It seemed to me that Lanvin was trying to make it another hit to join the “classic five”, but it had never succeeded. The big wave crests that Lanvin wanted Crescendo to make turned out to be ripples in a quiet pond, and in 1969, Lanvin discontinued it.

Compared to the “classic five” Lanvin perfumes, Crescendo is a decidedly more floral one (but it’s still an oriental spicy perfume), and it smells more interesting to me because of the ingredients used that had never* appeared in any of the “classic five” perfumes – hyacinth, linden blossom, marigold, honey, heliotrope, just to name a few. (*If my memory serves me right.) My only bottle of Crescendo is almost 50 years old, the aldehyde note is mostly gone, and with typical mid/base notes such as carnation, iris, incense, oakmoss, sandalwood and spices trying to run the show. But something is different in Crescendo if you pay a bit more attention to its floral part – it’s sweeter, more tender and creamier, and a bit more uncommon and interesting. I think it’s the hyacinth and ylang-ylang that set it apart. (I thought they were a bit more exotic for a perfume released in the 1960s, but Houbigant’s Quelques Fleurs in 1913 had all the flowers mentioned above. Bitch please.)

Overall, I think Crescendo is one of the better extraits that Lanvin have ever produced, despite its short-lived glory.

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Author: Victor Wong

A perfume lover - niche, designer, modern, vintage, I love them all. I am also the owner of Zoologist Perfumes, a small Canadian perfume house. Please visit www.zoologistperfumes.com or www.facebook.com/zoologistperfumes for more info!

1 thought on “Lanvin’s Famous Perfumes from the 20th Century, Part 5 – Crescendo”

  1. You are right about Crescendo’s debut in 1958 (not in 1965). I am sure about this because my mother bought me a set (coffret) of three Lanvin perfumes (Arpège, Mon Péché/My Sin and Crescendo) when she was in Paris in 1963. Crescendo’s bottle is still unopened and sealed.

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