Lubin’s Gin Fizz (1955, reformulated 2009)

Lubin's Gin Fizz © Victor Wong
Lubin’s Gin Fizz © Victor Wong

I don’t enjoy drinking any alcohol beverages, and never have a craving for any, yet I have a vivid memory of me having a good time drinking gin mixed with 7 Up with my elder brother when I was a kid in the early 80s. My elder youngest brother, the “bad son” in the family (yet most beloved by my father) who never liked to study but bring explosive troublesome news to my parents, found out from a party that it was super cool to mix 7 Up with some Gordon’s London Gin and canned DeMonte fruit cocktail together and called it a “punch”. He smuggled a small bottle home and skipped the fruit cocktail part and let me have a glass. The gin portion was little and I didn’t get drunk at all, but I remember it tasted strange, somehow fragrant and bitter, and my brother had a handsome smirk on his face, which ultimately got a girl and her parents to come visit our home a few years later, for a matter my mom told me, “none of your business”.

Fast forward 30-or-so years, I was at a department store testing some Atkinson perfumes, and the British sales lady told me that the perfume 24 Bond Street had juniper berries in it, and the British absolutely loved it because juniper berries are used to make gin, and gin is the favorite spirit of the British. I carried this little piece of information with me and suddenly I understood why Penhaligons’ gin perfume was called Juniper Sling.

Later I became a bit obsessed with Lubin perfumes, I came across a few bottles on eBay called Gin Fizz (1955). According to Wikipedia, “a fizz is a mixed cocktail drink with some acidic juice (such as lemon or lime) and carbonated water. The fizz became widely popular in America between 1900 and the 1940s. Known as a hometown specialty of New Orleans, the gin fizz was so popular that bars would employ teams of bartenders that would take turns shaking the drinks. Demand for fizzes went international at least as early as 1950…” So here’s my wild guess: the “gin fizz” craze spread to France and Lubin created the hip and trendy Gin Fizz in 1955.

I thought it was fun to own a gin-themed perfume and I bought the modern reformulated version of Lubin’s Gin Fizz (2009). A spritz on the skin, I get a very refreshing gin note (juniper berries, lemon and lime), which I think it’s perfect for the summer (not sure if it is best for work), and quickly the gin gets shuffled to the bottom deck and the “perfume part” of the perfume kicks in, and it smells classy, floral, light, teasing with a little bit of warmth (jasmine, lily, iris, benzoin, oakmoss). While I definitely enjoy wearing it, it is most perfect if you are really at the bar scene wearing it; if you are a lady, I recommend walking in the room in an open back black dress and a good many sprays of Gin Fizz.

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Author: Victor Wong

A perfume lover - niche, designer, modern, vintage, I love them all. I am also the owner of Zoologist Perfumes, a small Canadian perfume house. Please visit www.zoologistperfumes.com or www.facebook.com/zoologistperfumes for more info!

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