Juicy Couture’s Dirty English (2008)

Juicy Couture Dirty English © Victor Wong
Juicy Couture Dirty English © Victor Wong

“A perfume smells better when it gets discontinued.” – Plato

Recently I have read some posts saying that Juicy Couture’s Dirty English has been reformulated and the packaging has changed from awesome to awful. The metal chain that wraps around the original bottle cap is now cheap plastic, and the little trinkets that tied to the bottle cap with a leather band are all gone, and worst of all, the fragrance smells much weaker. For the longest time, my local perfume shop sales lady had been urging me to get a bottle because she really liked it. (Not really a factor.) I really liked the packaging, it’s thoughtful and thorough, but the reason I held off getting a bottle was that I had a negative association with the brand’s couture – I really don’t like seeing people wear their pink jogging pants with the word Juicy printed on the back on the butt – often the word gets epically distorted and the letter “i” sometimes gets fallen through the cracks.

Last time I visited the store I saw a bunch of Dirty English bottles getting a massive discount (from $90 to $40). I thought this was the time to get one… but I looked at the bottle and knew it was the new version. I asked the sales lady if she still had the old stock, and she did, but the last bottle, and it’s $90. I asked if she could give me the same price $40 and suddenly she switched to the Arabic language channel – she and her boss had a conversation for about a minute and the boss said $50. I asked why didn’t you give me $40? She replied why didn’t I buy the new version? What a… cunning businesswoman. To be honest, I wasn’t sure I was getting an old version with the original packaging, but I took the chance. Damn Plato.

Yes, it’s the original version. Whew.

Dirty English smells very manly and well-blended. It’s woody and leathery, spicy and warm, and dry. There is a little bit of “dirtiness” and that probably comes from vetiver, cypress and a tiny little bit of synthetic oud. It doesn’t smell animalic, but carefree – and the guy wearing it definitely is not driving a Fiat mini car.

Interestingly, Dirty English reminds me of Gucci pour Homme (2003, discontinued, and highly sought after) but not as smooth and sophisticated – if you have a tight budget, Dirty English is still a bad boy smooth operator.

But wait, there’s more! I just said Dirty English smelled like Gucci pour Homme, but Gucci pour Homme smells like another perfume – Rochas Lui (2003)! Lui smells simpler, probably due to fewer ingredients, but all the ingredients are amped up and it’s delicious and sexy. If I get to rename it, may be I would pick “Easy French”. It’s definitely amusing to see both Gucci pour Homme and Lui were released in 2003, and five years later Juicy Couture released a slightly water-downed version, trying to lure all the dirty English wannabes.

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Author: Victor Wong

A perfume lover - niche, designer, modern, vintage, I love them all. I am also the owner of Zoologist Perfumes, a small Canadian perfume house. Please visit www.zoologistperfumes.com or www.facebook.com/zoologistperfumes for more info!

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