Santa Maria Novella’s Melograno (1965)

© Victor Wong
© Victor Wong

I got this bottle of Santa Maria Novella’s “Melograno” (1965) through Kijiji. It’s like eBay, but you meet the seller locally and pay cash for the goods. The seller was doing errands for his girlfriends, who has decided to sell most of her perfumes.

“James Bond wears this perfume”, he said. “Pardon?” “Yeah, James Bond wears this perfume in his movie and now everyone is interested. By the way, I am a carpenter, if you need any wood work done, send me an email.” “Sure…” I guess the movie doesn’t show James Bond selling his perfume on Kijiji when he isn’t car chasing.

I often wonder if anyone can tell whether a perfume is made in Italy vs. made in France. Strangely, when I first applied this powdery pomegranate based cologne, I could tell it’s an Italian perfume. Also, it smells very old, almost in the same category of Caron’s Le 3’ Homme and Pour Un Homme – it doesn’t smell like a masculine cologne of nowadays. And it It’s like I have jumped into a time machine going back in time and the destination is an Italian monastery. I can see monks who have nothing to do and decide to make some cologne to pass their time, “Hanno alcune di queste, che vi farà odore sexy, fratello!” (Have some of this, it will make you smell sexy, brother!) (Thank you, Google Translate.)

Author: Victor Wong

A perfume lover - niche, designer, modern, vintage, I love them all. I am also the owner of Zoologist Perfumes, a small Canadian perfume house. Please visit or for more info!

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