Kenzo’s Ça Sent Beau (1989)

© Victor Wong
© Victor Wong

This Smells Nice…

That’s the English translation of Kenzo’s 1989 perfume, titled “Ça Sent Beau”. Actually, it’s the reformulated version of Kenzo’s 1988 same-titled perfume, “Kenzo”. According to some online reviews, Ça Sent Beau and Kenzo don’t smell the same, and Kenzo smells better. It doesn’t matter too much; it’s Ça Sent Beau that got a 5 star review from Tania Sanchez (Luca Turin’s wife) in the Perfumes A-Z Guide.

Not sure if you have noticed, near the end of that book, there is a small section called “Top Ten Lists”, and Ça Sent Beau can be found in the “Best Fougères” list. Also in that list you can find “Azzaro”, “Cool Water” , “Kouros” and “Jicky”. Here’s the amusing thing, I own none of the top 10 fougères. I guess I am not a fan of fougères?

Frankly, I find Ça Sent Beau very challenging to wear. It’s like a macho guy who has lost a bet to his neighbour and he has to mow the neighbour’s lawn wearing a ballerina dress. Half masculine and half feminine, but doesn’t make it very unisex to me. I have to study more. Definitely interesting!


Author: Victor Wong

A perfume lover - niche, designer, modern, vintage, I love them all. I am also the owner of Zoologist Perfumes, a small Canadian perfume house. Please visit or for more info!

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