Issey Miyake’s Le Feu d’Issey (1998)

© Victor Wong
© Victor Wong

Cute Flame

Le Feu d’Issey by Issey Miyake was a blind buy, and an expensive blind buy. But the way Luca Thurin described it made it irresistible and possibly justifiable.

I don’t know why they named it “The Flame of Issey”, but to me, it’s more like “The Milkshake of Issey”. Very unique, very sweet, and very unusual. And the bottle design is just one of a kind, like the evil computer “HAL” in Stanley Kubrick’s movie, 2001.


Author: Victor Wong

A perfume lover - niche, designer, modern, vintage, I love them all. I am also the owner of Zoologist Perfumes, a small Canadian perfume house. Please visit or for more info!

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