On the Wikipedia page dedicated to Lanvin’s Arpege, it says that Arpege, Patou’s Joy and Chanel’s No. 5 are the three best known perfumes in the world. (I am surprised that Sharlimar isn’t included) Whether it still holds true or not, it makes me wonder what would be the three best known colognes or perfumes for men in the world? There are probably no right or wrong answers; what about Old Spice, English Leather and Aqua Velva? They are totally affordable, popular and still in production. Or may be Polo, Le 3′ Homme and Eau Sauvage?
Some time ago my coworker (he just got 30) was looking for a new cologne, I told him that he should try Eau Sauvage (1966) because I knew he liked citrus colognes a lot. He reported back that he liked it, but the sales woman told him he should not get it because it’s for old men. I said it’s totally absurd and she didn’t know any better. But secretly I partially agreed – It is the memorable dry down of Eau Sauvage that makes it is easy to associate it with the 70’s. But I thought since my coworker wasn’t even born in the 70’s, not many of his friends in the same age group would recognize it, anyway. Regardless, Eau Sauvage is so classy and classic, the citrus opening is so strong, the dry down is so rich and prestigious that its age is irrelevant – just like Michael Douglas can still get Catherine Zeta Jones.